Formula 1 introduces fun interactive activities at races with this partner
Red Bull Content Pool
F1 News
Formula 1 and the LEGO Group are making their collaboration even more exciting for fans as they have announced new interactive exhibits. For fans travelling to Grands Prix this year, activities will be organised for fans of all ages.
LEGO Formula 1 cars were already announced last year, but new initiatives are already being launched. Special LEGO fan zones will be set up around select circuits for Formula 1 fans, with all kinds of interactive challenges. Besides the new activities around the circuits, special activities are also coming in LEGO shops.
Formula 1 news from LEGO
Emily Prazer, Chief Commercial Officer of Formula 1, said, “This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”
Federico Begher, Senior Vice President, New Businesses at LEGO Group, said, "We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can't wait to get started in Australia, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
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