Official: Red Bull Racing extends partnership with TAG Heuer
Red Bull Contentpool
F1 News
Red Bull Racing and TAG Heuer are to extend their partnership. The Austrian team confirmed this on Thursday evening.
Since 2016, the watch brand has been associated with Red Bull Racing. Over the years, the partners have experienced success together. Consider, for example, the three world titles Max Verstappen won so far. When he switched to Red Bull Racing in 2016, the Dutchman partnered with TAG Heuer.
Comments from Horner and TAG Heuer CEO
Red Bull team boss Christian Horner expressed pride at the partnership extension: "Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”
TAG Heuer CEO Frédéric Arnault is also delighted with the partnership extension: "This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together, rooted in our joint passion for excellence and the constant pursuit of pushing the limits. We look forward to supporting Max Verstappen and Sergio Pérez as they continue to rewrite the history books and creating new time pieces for the global fan base of Oracle Red Bull Racing.”