Make-up giant Charlotte Tilbury teams up with F1 academy
Make-up brand Charlotte Tilbury are partnering with the F1 Academy. This is a special sponsorship for several reasons.
The F1 Academy is a racing class that has been in existence since last year. It is meant as a stepping stone for women to participate in motorsport. Formula 1 plays a big role in the existence of these series. For instance, the top class put in a lot of money for the drivers who fall under their wings.
The partnership between beauty giant Charlotte Tilbury and the F1 Academy is therefore a good fit. The make-up brand, founded by British entrepreneur Charlotte Tilbury, has a mission to help anyone and everywhere feel and look confident through the power of skincare and make-up. The collaboration was therefore created to empower young women to feel confident and encourage them to pursue their dreams. It is the first collaboration between the F1 Academy and a make-up brand founded by a woman.
Special livery
In particular, Charlotte Tilbury is sponsoring Lola Lovinfosse. She will therefore drive with a special livery and racing suit inspired by the make-up brand.
Introducing the #3 car @LolaLovinfosse will be driving for @CTilburyMakeup and @RodinMotorsport on the F1 ACADEMY grid this season. #F1ACADEMY pic.twitter.com/t61Y74nRxs
— F1 Academy (@f1academy) February 16, 2024
Susie Wolff
Susie Wolff, director of the F1 Academy, is also very happy about the partnership.
A woman with a vision who built an incredible brand and company. Products which I use & love. Her mantra is dare to dream it, dare to believe it, dare to do it. @CTilburyMakeup welcome to the tribe. Very proud to announce our ground breaking @f1academy @CTilburyMakeup partnership pic.twitter.com/Umwhjv5kNB
— Susie Wolff (@Susie_Wolff) February 16, 2024