FIA enter partnership with Red Bull subsidiary

F1 News

FIA enters partnership with AlphaTauri
19 February at 15:00
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  • GPblog.com

The FIA has entered into a partnership with AlphaTauri, Red Bull's clothing brand. AlphaTauri will provide all FIA employees with clothing and accessories over the next three years and will also do so for the FIA Prize Giving Ceremony after the end of the 2024 Formula 1 season.

FIA enters partnership with AlphaTauri

The FIA said in a statement that this new strategic partnership brings together two organisations that are highly committed to innovation. "The FIA has always been a pioneer in harnessing technology and innovation to improve motorsport. Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide," said FIA president Mohammed Ben Sulayem.

"This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri's innovative approach and dedication to fashion make them the perfect partner," he added.

AlphaTauri, which was still used as a name by Red Bull Racing's sister team (now renamed Visa Cash App RB) until 2024, also welcomes the partnership. "Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion. This partnership is a significant step and we are proud to equip the FIA staff with our products that not only reflect our commitment to style but also our dedication to enhancing convenience through our designs," said CEO Ahmet Mercan.