Building blocks ready: F1 and Lego announce partnership with new products

F1 and Lego announce a partnership

In the new 2025 partnership, fans will be able to get their hands on new products ranging from sets for pre-school children, children and adult builders. Fans will be able to engage in online activities and Lego will have a presence at Formula 1 events.

"The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family," Emily Prazer, Chief Commercial Officer of Formula 1 said.

"We have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula  1 and LEGO brand fans alike, at home and on track," Julia Goldin, Chief Product & Marketing Officer of the LEGO Group added.

Recently, Lando Norris climbed inside a Lego-built McLaren car and drove it around Silverstone. The British F1 driver thought the build was "crazy" and felt the pressure as he got in the car. He thought the car drove well.