Red Bull extends contract with key sponsor: 'We are proud of it'

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Hard Rock will remain Red Bull's sponsor for longer
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  • Ben Stevens
  • Editor

Hard Rock has extended its contract with Red Bull Racing for another three years. The Austrian racing stable itself makes this known in a press release. Both parties signed a new commitment this week. Until when exactly the contract will continue was not disclosed.

The Hard Rock logo will feature more prominently on the RB21 in 2025, on the drivers' race overalls and on further team equipment.

CEO and team boss Christian Horner is pleased that Hard Rock will remain associated with his team for longer."We are proud to extend our partnership with Hard Rock for another three years and look forward to continuing to work with such an exciting and iconic brand. Hard Rock's huge commitment to the team is a testament to the enduring partnership we have established and this confirms what we have achieved with them over the past three years, both on and off the track."

This season, Red Bull will feature a distinctive pink Hard Rock logo on the RB20 twice, in Mexico and Brazil. This is because Hard Rock is celebrating the 25th edition of their PINKTOBER campaign this year, raising money for breast cancer research. Max Verstappen and Sergio Perez will also receive custom racing overalls on which the pink logo will be seen.

 
 
 
 
 
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 This article was written in collaboration with Corwin Kunst