F1 and this company set to ignite F1 fans’ passion for the sport
F1 News
Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true speed of Formula 1,” and their partnership will also extend to Grand Prix weekends as well.
F1 and Mattel announce partnership
In a press release, F1 and Mattel announced their product launch. "The new Formula 1 Hot Wheels collection will launch globally throughout 2025 and will bring to life eight F1 teams in a range of products across Hot Wheels’ Basics - with both single and 5-pack assortments, Premium collectors' items, and new exciting Formula 1 track & play sets to race on." Only 8 different models will be available in the collection, since the 2025 Aston Martin and Ferrari F1 cars are currently missing.
"The iconic 1:64 scale Hot Wheels Basics cars are built to race on the lightning fast F1 track sets for the ultimate home set up, with fans able to add to their collection with new Premium models that come with additional details to more closely replicate F1 cars at track, including a metal body and chassis, authentic team liveries, driver numbers and Pirelli tires," the press release continued.
Consumers of the miniature cars, will be able to race and battle friends and family "in high-octane racing on the two specially designed Formula 1 Sprint Circuit and Formula 1 Sprint Race track sets. The Sprint Circuit track set allows you to battle and overtake to see who is the first to the chequered flag, while the Sprint Race set features a DRS booster to help give cars the extra edge and breeze past their competition."
Mattel and F1 partnership to hit 'selected F1 Grand Prix'
The partnership between the two brands will also extend to the Grand Prix weekends as well. "In 2025, Mattel will have a presence at selected Grands Prix, with fan-focused Hot Wheels activations and retail opportunities that will bring families together, celebrate the partnership and further ignite fans’ passion for the sport."
Emily Prazer, Chief Commercial Officer at Formula 1, reacted to the venture: "It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world. We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home."
Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head of Vehicles and Building Sets, stated: "The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started."
Want more Formula 1? Then follow GPblog on our various social media channels too!