F1 News
F1 announces title partner for Australian GP: big presence at first race
- Nicole Mulder
Louis Vuitton has been appointed Formula 1's Official Partner as part of its new 10-year partnership with LVMH. The luxury brand will be title partner of the Australian Grand Prix and will therefore have a major presence at the Albert Park circuit in Melbourne.
F1 announces Louis Vuitton as Australian Grand Prix's title partner
As part of the partnership, the first race of the year, the Australian Grand Prix, will bear the name Formula 1 Louis Vuitton Australian Grand Prix 2025. The French brand, best known for its signature shoes, bags, accessories and clothing, will be featured frequently during the first race weekend of the year.
Not only will the brand's name be seen along the track during sessions and the race - a first for Louis Vuitton at a sporting event - but it will also play a major role at key moments, such as the opening ceremony and the podium. The top three drivers will be presented with their prizes by means of special Louis Vuitton Trophy Trunks, obviously featuring the signature logo. This was previously seen on the podium after the Monaco Grand Prix.
"We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race," said Formula One CEO Stefano Domenicali. "This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories."
He continued: "The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton."
This article was written in collaboration with Norberto Mujica.
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