What will the former Steward do? Herbert's future after FIA exit revealed
F1 News
- Nicole Mulder
Johnny Herbert need not be bored after leaving as a steward at the FIA. The former Formula 1 driver has already found a new vocation, joining Lola, where he will be involved in the company's Formula E programme as an ambassador, among other things.
Herbert signs deal with Lola
Just a day after it was announced that the FIA was parting ways with Herbert as steward, details are emerging on a new deal for the 60-year-old Briton. At Lola, the he will take on several projects, including an involvement in Formula E. He will also help strengthen Lola as a leader in sustainable engineering and motorsport, focusing on three areas: electrification, hydrogen and renewable fuels and materials.
He will also play a key role in partnerships and business development, working directly with sponsors and customers. "It’s hugely exciting to be involved with an iconic and successful championship-winning marque like Lola. Lola has always been a big part of the motorsport world and, having grown up with Lolas around me in Formula Ford, sportscars and F1, joining the team for this next chapter feels like the perfect fit," said Herbert.
"I look forward to working with Lola and its partners, opening doors for the brand and helping contribute not only to the renewed success of such a storied name, but to the sustainable future of top tier motorsport as well."
"The addition of a driver like Johnny to the Lola team is a real landmark moment for me," said Till Bechtolsheimer, president of Lola Cars. "Having witnessed numerous displays of his talent and sportsmanship throughout his career, I am thrilled to get the opportunity to work alongside him. He is not only an ideal ambassador for everything that Lola stands for, but his wealth of experience will be a priceless resource for our present and future drivers."
Keith Smout, CCO of Lola Cars added: "Johnny’s arrival in the role of Global Brand Ambassador marks another huge step on the Lola journey. As a globally recognized and respected figure, he will play a key role in working with current and future sponsors to maximise the opportunities available to both them and Lola. His extensive experience and broad contacts within the motorsport world also make him ideally suited to assisting in our business development ventures, helping to build a solid foundation for future success."
This article was written in collaboration with Norberto Mujica.
Want more Formula 1? Then follow GPblog on our various social media channels too!