F1 News
Formula 1 announces unprecedented deal with brand new partner
Formula 1 has announced a brand-new vodka partnership with Polish brand Belvedere before the start of the 2025 season. LVMH brand Belvedere has become the first-ever official Vodka of the sport.
LVMH's 10-year deal with Formula 1 commenced at the beginning of 2025. Brands like Tag Heuer, Moët & Chandon and Belvedere all fall under the LVMH banner and are now all partners in the sport.
What will Belvedere do?
Belvedere will host an Official After Party, beginning after the Australian Grand Prix. It will be "an exclusive event that will redefine high-end entertainment nightlife and bring together the world’s most renowned DJs."
Furthermore, Belvedere Vodka will be served in hospitality spaces throughout the season, including the Paddock Club and the F1 Garage.
Formula 1 CEO Stefano Domenicali was delighted with the deal, stating: “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments. This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
'Belvedere is an embodiment of Formula 1's festivities and entertainment'
The president and CEO of Belvedere, Francois-Xavier Desplancke, was also delighted by the partnership: “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance. In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
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