Red Bull announce new partnership with Rokt before unveiling RB19
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- GPblog.com
Red Bull Racing are joining forces this season with Rokt, the global leader in e-commerce technology. Together with their new partner, the Austrian racing team will launch initiatives aimed at increasing diversity both inside and outside Formula 1. Among other things, Red Bull plans to recruit a female E-Sporter for their own sim racing team.
The Rokt name will be featured on the RB19, on Max Verstappen and Sergio Perez's racing overalls and on various team materials. Rokt's logo will also feature prominently on appearances by the Red Bull Esports team.
Red Bull and Rokt happy with the cooperation
Christian Horner announced via official channels that he is happy with Rokt's arrival. "We’re thrilled to add Rokt as a Team Partner and we very much look forward to working together to bring a more diverse workforce into the sport and into the sim racing world. Rokt is committed to fostering diversity and empowering women both within its own organisation and in society at large and we’re proud to work together to launch a virtual program to recruit female esports drivers as one initiative under our new partnership.”
They are also very pleased with the deal at Rokt. CEO Bruce Buchanan states: "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe."
Later on Friday afternoon, Red Bull will announce the livery of the 2023 car.