Formula E to partner up with Red Bull for the upcoming season
Mediabank Formule E
General
The electer racing series, Formula E, is looking to put more fans in the stands, and more viewership for their racing championship. To do so they will parter Red Bull's media branch ahead of their new season which is set to start this weekend in Sao Paulo, Brasil.
The upcoming Formula E season will beging on December 7th with a race in Sao Paulo. Shortly before, however, the series has announced a partnership with Red Bull's media division.
Formula E wants to increase its following
About to start its 11th season, the sport will look to build a fanbase in German speaking countries, mainly, Germany, Austria and Switzerland, so their approach will be on making tailored - to the region- live race content, race highlights and editorial content.
FE looks to give fans a clearer image of the sport. This weekend racing enthusiasts in the region will be able to tune in via DF1, DAZN and BILD this weekend.
This article was written with the assistance of Sandy van Wjingaarden.
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