Verstappen.com/AlphaTauri
F1 News
Verstappen announces new partner: "Very curious to see what's to come"
Max Verstappen has announced a new partnership. The Red Bull Racing driver will become an ambassador for AlphaTauri, Red Bull's clothing brand.
Verstappen joins hands with AlphaTauri
As ambassador of AlphaTauri, Verstappen will promote the brand's fashion worldwide by appearing in the clothes at Grand Prix weekends. The Dutchman will thus travel in style to the 24 venues on the 2025 F1 calendar.
"I’m excited for the new season with AlphaTauri. Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track," said Verstappen. "It’s great to be an ambassador. I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go."
"We are proud of the collaboration with Max Verstappen and AlphaTauri. He embodies excellence and passion, making him the perfect brand ambassador," adds Kalle Lauterbach, Global Consumer Products CEO.
"As a premium fashion lifestyle brand, we are combining sports and fashion”, said Isabelle Mi-A Ko, Global Head of AlphaTauri. “Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”
This article was written in collaboration with Norberto Mujica.
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