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'Complete rebranding' of AlphaTauri in 24' F1 season: 'Actually got scared'
- Toby McLuskie
Will AlphaTauri still be called AlphaTauri in the Formula 1 season? CEO of the team Peter Bayer thinks not. AlphaTauri used to be Toro Rosso, but it got the name it has now in 2020, as it partnered with clothing brand AlphaTauri. This deal is coming to an end, and so it may be time for a real 'rebranding' of Red Bull Racing's subsidiary team.
"The identity is what Toro Rosso would have been, and it’s moving closer to the Red Bull family again," Bayer revealed to Motorsport.com. "We will change the company name, we will change identity, logo, everything, a complete relaunch, complete rebrand. The name of the team, the identity, has been decided by the shareholders," Bayer reveals.
Partners size up AlphaTauri
AlphaTauri's new US partners do know how to push forward, Bayer hints. "They started brainstorming so much that I got scared, actually! They have a couple of very big ideas. They're thinking big, bigger than we would probably have dared to think," he hinted.
Bayer's enthusiasm is evident from the following passage. "I have to carry it with me without being able to share it. That is very difficult!"