Norris to team up with YouTube star: 'Takes us to another level'
F1 News
- GPblog.com
McLaren driver Lando Norris has his own company, Quadrant, in addition to his passion for racing. Launched in one of the last months of 2020, the racing driver uses the brand to sell clothing, produce social media content and engage in e-sports and gaming. The Bristol-based Briton has made with a new business partner.
Norris announces collaboration
YouTube star Lenney, better known as WillNE, will join the Quadrant team. The new partner has seven million subscribers across its two largest channels. "With a huge following and a proven track record in creating engaging and entertaining content, WillNE's involvement as a co-owner will drive QUADRANT to new heights," reads Quadrant's website .
In a video, Norris announces the partnership with the Newcastle-based man.
QUADRANT welcomes @WillNE as Co-Owner
— Quadrant (@Quadrant) January 22, 2024
QUADRANT's mission is to create more entertaining and uplifting stories than anyone else.
Will's expertise, creativity, and dedication to our mission make him an invaluable leader to our team and we look forward to achieving great things… pic.twitter.com/L9DzW9ipxd