Ferrari secure sponsorship deal with energy drink company
Ferrari
F1 News
Ferrari have extended a deal that will see them bring energy drink cans to the Formula 1 paddock. Not with the familiar Red Bull cans but those from the sports brand Celsius.
Celsius Live Fit was already a sponsor of Ferrari, but the contract award has also come with an upgrade. Celsius is now a so-called 'Team Partner' and so Ferrari drivers Charles Leclerc and Carlos Sainz appear in the picture with a can in their hand. Celsius mainly supplies a lot of sports drinks for the fitness industry.
Why Ferrari drivers also have energy drink cans
"Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn't be happier to continue to grow our partnership with Scuderia Ferrari's world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level," said Kyle Watson, Executive Vice President, Marketing of CELSIUS," Kyle Watson, Executive Vice President of Celsius, reveals in the press release.
"We're delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base," concludes Ferrari's Chief Racing Revenu Officer Lorenzo Giorgetti.