F1 now has an 'official chocolate bar' thanks to new Nestlé partnership

Formula 1 and Nestlé announce partnership

The collaboration will start in 2025, marking KitKat's 90th birthday and Formula 1's 75th anniversary. After that, the collaboration will expand around the world in 2026. "Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content," said F1's statement.

"We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved, and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport," said Emily Prazer, F1's Chief Commercial Officer.

Bernard Meunier, Head of Strategic Business Units and Marketing & Sales at Nestlé, is also excited about the new partnership: "Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world."

This article has been created in collaboration with Matt Gretton