F1 News
Tag Heuer becomes Formula 1's Official Timekeeper in 2025
It is official. Tag Heuer's and F1's partnership will kick as of this year. As part of the 10 year deal with LMVH, parent company of the luxury timekeeping brand, the king's royal class of motorsport welcomes Tag Heuer as its Official Timekeeper.
In a press release announcing the partnership, Formula 1 has welcomed the luxury watch brand's return to the sport as its Official Timekeeper with open arms, citing the brands ilustrious seven decades long legacy which boasts 230 wins, 595 podiums, 8,882 points, 11 World Constructors’ Championships, 14 World Drivers’ Championships, having sponsored landmark teams such as Ferrari, McLaren and Red Bull Racing, and a shared philosophy between the two iconic brands of precision engineering, cutting edge technology and the latest materials, the partnership embodies luxury, innovation, performance, and speed.
F1's and Tag Heuer's CEO react to partnership
Stefano Domenicali, President and CEO, Formula 1, hailed the partnership calling the timekeeping brand a 'natural partner' as the series prepares to celebrate its 75th anniversary: "I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year."
Antoine Pin, CEO of TAG Heuer, replicated the Italian's words, praising its connection to 'the most successful drivers and teams of all time' as well as F1 itself: "In a sport defined by mental resilience, physical strength, strategy, innovation and performance it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time. As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer."
The press release ends encapsulating the way the partnership will also be able to engage with the fans. "As the Official Timekeeper of Formula 1, TAG Heuer will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations and new product ranges that
encapsulate the drama and excitement of Formula 1."
They say you can’t turn back time. But we just did.
— TAG Heuer (@TAGHeuer) January 6, 2025
From the golden age of racing to the cutting-edge circuits of today, TAG Heuer has played an integral part in the world of motorsport, embodying precision and an unwavering commitment to excellence. The first watch brand to… pic.twitter.com/xVWJJKt09o
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