F1 News
Mercedes strike 'statement of intent' deal with sporting giant adidas
Mercedes has announced an exclusive team wear deal with adidas, as the German brand will supply team wear for The Silver Arrows. It will be the first time that adidas has been involved in the realm of Formula 1, and is aiming to "Break new ground with specially designed team kit built for the individual needs of each member’s role."
Ceo of adidas, Bjørn Gulden spoke about the partnership, stating: "(F1) is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as the Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and to win together.”
Adidas partnership is a 'statement of intent'
In addition, team principal Toto Wolff said, “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but also to style and sophistication. This announcement, therefore, represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport.”
The first adidas x Mercedes-AMG range will be unveiled in February, as attention turns to the 2025 season. Kit will also be available for fans to purchase, in what has been announced as a multi-year partnership. Kimi Antonelli will drive alongside George Russell this year, in place of Lewis Hamilton, who has moved to Ferrari.
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