Aston Martin announce special collaboration with The Rolling Stones including Alonso and Stroll

15:12, 22 Apr
1 Comments
Aston Martin have announced they are beginning a set of collaborations, connecting F1 with the worlds of music, fashion and sport. The first DROP is partnering up with The Rolling Stones.
Collaborating with one of the most well-known bands in the world, the team are set to release co-branded merchandise, that can be first bought at The Rolling Stones store in London on Carnaby Street and online through the Silverstone-based team's website.

First DROP with The Rolling Stones

'I / AM' members also have priority access to buying these products. Moreover, a special one-off guitar signed by F1 drivers Fernando Alonso and Lance Stroll.
"This is about creating moments that resonate – not just with racing fans, but with a wider cultural audience. F1® is more than a sport, it has become a modern cultural phenomenon, and we’re here to create new ways for fans to engage with their passion and express their fandom. I / AM DROPS are bold, creative and built to spark conversation. It’s just the beginning," Aston Martin's Chief Marketing Officer, Rob Bloom said.
David Boyne, Managing Director of Bravado UK added: "This capsule collection brings together two British icons, blending fresh takes on classic Rolling Stones imagery with inspiration from the precision and performance of the Aston Martin Aramco Formula One™ team. Each piece reflects a shared passion for legacy, innovation, and energy. We’re confident that fans of both the Rolling Stones and Aston Martin Aramco will connect with the story behind this unique collaboration."
More DROPS are set to follow by the team. On track, Aston Martin did not have the best of starts to the season. Two-time world champion Fernando Alonso is yet to score a single point, however, Lance Stroll has 10 to his name after finishing in P6 in Australia and then in ninth place in Shanghai.