Pirelli has been confirmed as being the title sponsor for the French Grand Prix later this year. After a decade-long absence from the Formula One calendar, a race in France is finally back with the event taking place in July at Paul Ricard.
Mario Isola, Pirelli Head of Car Racing said that the opportunity was a fantastic opportunity for the tyre manufacturer and the return to France is "important" for F1 in 2018.
"We’re very proud to be at the forefront of the return of the Formula 1 Pirelli Grand Prix de France 2018,” said
“F1 is an extraordinary platform for research and development for our technical teams, but also a wonderful communication tool. As France is one of the biggest markets, it was key for us to reinforce our visibility and our presence on the circuit and the paddock.
"The French Round at Le Castellet will be an important moment in the 2018 season and Pirelli is happy to be part of it as a title sponsor.”