F1 team Sauber enters partnership with rapper Drake

21:00, 01 Jan 2024
1 Comments

After running for five seasons under the Alfa Romeo name, Sauber will go through the next two years as Stake F1 Team ahead of a rebranding as an Audi factory team in 2026. None other than rapper Drake heralded the name change on New Year's Day.

Stake F1 team partners with rapper Drake

Drake is one of Stake's celebrity, sports and lifestyle partners, which includes English Premier League football club Everton and the UFC. The rapper is expected to make appearances at Grand Prix events as part of the partnership.

"Last season represented the start of Stake’s journey in Formula 1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path," said team representative Alessandro Alunni Bravi.

The Swiss team - registered on the FIA's entry list as Stake F1 Team Kick Sauber - will launch their new 2024 Formula 1 car at an event in London on 5 February, the same day as Williams' presentation.

Read more about: