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Who is Max Verstappen sponsored by?
- Ludo van Denderen
Max Verstappen is a global phenomenon. With millions of fans around the world, many companies are eager to sponsor the Red Bull Racing driver. However, the number of sponsors that Verstappen has is limited. The Dutchman's management has deliberately chosen to keep the number of Verstappen's partners small. These are Max Verstappen's personal sponsors.
Verstappen's main sponsor is supermarket group Jumbo. The company's name has been on the Dutchman's helmet for many years. Jumbo were already connected to Verstappen before he was active in Formula 1. In recent years, the reigning champion has often appeared in Jumbo commercials, usually alongside actor Frank Lammers. Jumbo's sponsorship will come to an end after the 2023 season. Jumbo has announced that they will stop sponsoring sports.
Viaplay is also one of Verstappen's sponsors. The Scandinavian streaming service broadcasts Formula 1 live in the Netherlands and select countries worldwide. This will happen until at least the end of 2024. EA Sports are also affiliated with Verstappen as a partner. EA Sports is a computer game developer from the United States. It is responsible for one of the annual F1 games.
Heineken is a sponsor of Formula 1, the Dutch Grand Prix, and Verstappen. The beer brand promotes the 0.0 beer through the world champion. Verstappen has already appeared in commercials for the Amsterdam-based company. Finally, Red Bull is a partner of Verstappen.
It is unknown how much the driver earns annually from all partnerships.
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