Las Vegas open to making preparations to crown Verstappen 2024 F1 champion

Verstappen is currently 62 points ahead of Norris with three Grand Prix and one sprint race to go. After the Red Bull Racing driver managed to win from P17 at Interlagos, he has made a huge stride towards the World Championship title. If Verstappen manages to finish ahead of Norris in Las Vegas, Norris will no longer have a chance to win.

Wilm: 'We can pull some ideas out of our hat'

CEO Wilm is aware that Verstappen can make history at her Grand Prix. "I'm sure that we would be able to pull some ideas out of our hat, maybe pre-arrange some pretty exciting opportunities," Wilm told Autosport. "There are so many opportunities to highlight the drivers, and particularly if we actually do have the benefit of being able to get a champion [crowned]," the CEO added.

Last year, Verstappen dominated the 2023 season and had the title wrapped up before F1 visited Vegas. Wilm added that the open title race in Formula 1 - even among constructors - has a huge impact on American interest in F1. "The fact that the championship is still up for grabs is incredibly influential, particularly in the US market. I think there's the legacy fans that are oftentimes more focused, maybe on how their team or their driver is performing, whereas in the US, we love to see good competition, and it’s less about who the particular team or driver is.

In doing so, Wilm concludes that Vegas - along with Monaco - is the best destination when it comes to speed, glamour and hospitality. "I've always said it's the perfect marriage of speed and glamour in Las Vegas, and I'm going to continue to believe that, because you couldn't think of another place in the world - putting aside Monaco - where you could have this level of hospitality and bring in this calibre of celebrities to enjoy everything that Las Vegas has to offer," the American concluded.

This article has been created in collaboration with Matt Gretton