Partnership CM.com last step in transformation Circuit Zandvoort
F1 News
- GPblog.com
Today it was announced that Circuit Zandvoort is now called CM.com Circuit Zandvoort. So a title sponsorship. CM.com was already a sponsor of Zandvoort, but this partnership will be further expanded with the new name.
Circuit director Robert van Overdijk calls it a logical step to expand the partnership with CM.com. "The circuit has undergone a physical transformation over the past period. We have adapted our infrastructure and have a Grade One license. Now we are facing our final, digital transformation that we are entering into together with CM.com".
CM.com was already a sponsor of NAC Breda, but in addition to sponsoring a team, the company also wants to be a sponsor of a location that is visible both nationally and internationally. "Then you'll soon get to this circuit with international allure", says CEO Jeroen van Glabbeek. He mentions Heineken as a good example. "Heineken is very visible as a sponsor of Formula 1. Our company has offices all over the world and the Grand Prix is being watched all over the world".