Ferrari signs deal with Armani

Ferrari announced the deal without elaborating on the financial side. It was all about the clothing and the interpretation of the strong Italian make. Indeed, both the racing team and the fashion brand are from Italy. John Elkann, director at Ferrari, reports that style and elegance were important in the choice.

"Armani is synonymous with Italian style and elegance. We share the same pride in representing us around the world. From today, Scuderia Ferrari and Giorgio Armani are working together to radiate power and not just on the track."

Leclerc and Sainz not only in a tailored suit

On the track, drivers Leclerc and Sains will of course wear their red Ferrari colours, but around them, the two can now show off their skills in a bespoke suit by Armani. The suit is mainly intended for official events and when driving between venues. The deal was not only made around the gentlemen's clothing, but also in the Ferrari shop Armani has gained a lucrative spot. Special Armani clothing will be sold there, together with accessories and other products from the Armani factory.