Formula 1 announces a brand-new multi-year partnership ahead of Miami Grand Prix

As part of the new partnership, PwC will provide strategic business consulting services to Formula 1, aiming to enhance operational performance and long-term growth. In the joint press release, leaders from both organisations expressed their enthusiasm about the brand-new collaboration and explained why it benefits both businesses.

Emily Prazer, Chief Commercial Officer of Formula 1, said the following. “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1. Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home."

Paul Griggs, Senior Partner at PwC US, said: “Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives. As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape."