F1 News

Hamilton becomes a brand ambassador for Dior

Hamilton adds to his portfolio as he signs new deal with luxury brand

15 July at 18:00

Lewis Hamilton often steps into the Formula 1 paddock wearing luxury fashion brands, such as Tommy Hilfiger whom Mercedes have a partnership with. On Monday, the driver announced his new deal with Dior, as he becomes one of their brand ambassadors. He is also colaborating with Kim Jones to design a lifestyle collection with the brand. 

On Monday morning, on X, Dior announced that they were welcoming the seven-time world champion as one of their ambassadors. They also shared that in collaboration with him, and Kim Jones, they would be releasing a 'winter ready lifestyle capsule'. Hamilton retweeted and captioned the post saying "Been working on this one for a while, can't wait to show more."