Red Bull Content Pool
F1 News
Verstappen and Lawson provided with sunglasses thanks to new Red Bull partnership
- Estéban den Toom
Maui Jim, the sunglasses brand, is making its debut in Formula 1 by entering into a new partnership with Oracle Red Bull Racing for the 2025 season. This multi-year partnership builds on the existing relationship between Maui Jim and Red Bull Global Sports, which began in 2024. Christian Horner, team principal and CEO of Red Bull Racing, is enthused.
This collaboration means that Oracle Red Bull Racing team members will get the sunglasses supplied by the company. So Max Verstappen, Liam Lawson and all the other headliners are eligible to receive said sunglasses. Incidentally, the contract is multi-year.
Horner excited about the collaboration
Christian Horner, CEO and team boss of Oracle Red Bull Racing, said, "We are very excited to announce our partnership with Maui Jim, a brand that shares our commitment todeveloping cutting-edge technology and delivering performance. We look forward to working with a likeminded partner that isn’t afraid to defy the status quo."
Roberto Vedovotto, founder, president and CEO of Kering Eyewear, added: "Partnering with Oracle Red Bull Racing is an exciting milestone for Maui Jim. Both brands share an uncompromising dedication to precision and redefining standards—whether it’s on the Formula 1 track or in the design and technology behind our eyewear. We look forward to bringing our signature to the F1 paddock, helping the Oracle Red Bull Racing team see the world with unmatched clarity and style as they chase success in 2025 and beyond."
This article was written in collaboration with Norberto Mujica.
Want more Formula 1? Then follow GPblog on our various social media channels too!