F1 will award overtake award in partnership with crypto company
F1 News
- GPblog.com
In the last year, there has been a run on different cryptocurrencies. More and more often, crypto projects are teaming up with sports clubs and companies. Several football clubs already have their own digital currency, and Formula 1 is now joining forces with Crypto.com. Both organizations are joining forces and will hand out an award at the end of the current season to the driver with the most overtaking actions.
Celebrating courageous steps
This is the first time an award like this has been presented. The organisation itself lists it the official website of F1 as follows: "The award, the first of its kind, is designed to celebrate the courage of drivers who make bold moves in their pursuit of success."
Reaction from F1
Ben Pincus, director of commercial partnerships at Formula One, says: "We are delighted to extend our partnership with Crypto.com with the introduction of the Overtake Award which will integrate the brand into Formula One throughout the season, alongside the F1 Sprint Events title partnership. The Crypto.com Overtake Award gives us the opportunity to celebrate the instinct of drivers to make bold and strategic moves that reflect the qualities required when trading cryptocurrency."
Reaction from Crypto.com
For his part, Steve Kalifowitz, CMO of Crypto.com, responds as follows: "We are extremely proud to introduce a first of its kind award to Formula 1. We strive to create partnerships that deliver win-win opportunities and I can't think of a more perfect opportunity than the Crypto.com Overtake Award. This award will allow us to promote our values by celebrating the moments when drivers show the courage it takes to move forward. This season has already seen some great overtaking and I can't wait to see who will be this year's champion."