Red Bull Racing has decided to continue its partnership with PATRÓN Tequila. The partnership was started during
Sergio Perez's time at the team, and while he is still with the company, he is no longer with Red Bull.
Red Bull extends with sponsor PATRÓN Tequila
In 2023, PATRON Tequila became a sponsor of Red Bull Racing when Perez was a driver for them. The partnership is visible around the paddock. For example, PATRÓN has a tequila bar in the Red Bull Racing hospitality area.
Perez still works with the company, which remains a personal sponsor for him. However, the tequila brand has also decided to stay as a sponsor of his previous team. This could mean that if Perez were ever to make his way back into the sport, PATRÓN could follow him to his new team.
For now, Red Bull Racing is happy with the extension of the partnership.
Christian Horner said,
“With our shared commitment to the pursuit of pioneering performance we are thrilled to extend our successful partnership with PATRÓN Tequila. Both powerhouse brands are synonymous with success and we very much look forward to continuing this partnership that is such an important part of our trackside hospitality experience”.