Formula 1 has found a new global partner for 2021. Crypto.com will be the main partner when it comes to the Sprint Race series. So there is a big chance that the sprint races will stay in
Formula 1 for a while.
In 2021, three Grands Prix will feature a sprint race on Saturday. This qualifying race will earn points and determine the starting grid for the race on Sunday. This sprint race, which will be seen for the first time at the
British Grand Prix, will from now on be sponsored by the cryptocurrency company Crypto.com.
F1 and Crypto join forces
''We are delighted to announce Crypto.com as Global Partner and lead partner of the Sprint event, as we bring this exciting new format to fans for the first time this year. We will be relying heavily on their expertise in exploring the world of cryptocurrency, an area in which we are very interested, and this will be the first time that we as a sport will be able to offer fans the opportunity to explore this exciting world as we continue to expand our digital presence'', Ben Pincus revealed in the press release.
The Director of Commercial Partnerships continued: ' 'Crypto.com is highly regarded in the industry and their experience was decisive in the decision to partner with them, as was the company's commitment to becoming carbon neutral, as we continue to pursue sustainability goals ourselves'', the F1 chief said.