Mercedes says goodbye to Tommy Hilfiger, this is their replacement
Mercedes will no longer be seen wearing Tommy Hilfiger clothes from next season, as a new brand has partnered with the Brackley-based team.
Mercedes are entering into a partnership with Adidas. The German brand will facilitate both leisure wear and the team's racing suits from 2025, the Daily Mail reports. The team is thus taking a big step with a view to 2025. With this partnership, the team wants to show that they have enough commercial value even without Lewis Hamilton. Joining forces with Adidas is a positive indicator of this.
Deal worth tens of millions
It is estimated that the deal with Adidas will involve more money than the collaboration with Puma and Tommy Hilfiger, which generated around six million for the team. The team is expected to be able to add tens of millions of euros over the term of the partnership. It is also a great partnership for Adidas. Last week, it was announced that they will not produce the German football team's shirt for the first time in over 70 years.
Trouble at Mercedes
Mercedes' team is having a tumultuous time. Lewis Hamilton is leaving at the end of the season, and there is much uncertainty about his replacement. As icing on the cake, they are not in good shape this season either. With just 26 points after three races, they are fourth in the standings, just above Aston Martin but well below the top three.
Its the Lewis Hamilton effect, TH will definitely follow Lewis to Ferrari. They know that the collaboration would be worth at alot at Ferrari. Its also good for Mercedes to have a change Adidas is more in line with their brand unlike TH who was more in line with fashion and Lewis.
Excited to see the new Mercedes merch
Ferrari has multi-year deal already with puma, how can another clothing brand join them, tell us more...
Its simple Cain, they become the driver sponsor and they collaboration with Ferrari through that sponsorship relationship.
I didn't know that thanks for the info. But that better answers the question why TH ended the Mercedes sponsorship.
"Its the Lewis Hamilton effect, TH will definitely follow Lewis to Ferrari"
Telenovela like the one yesterday, you pretending Stevenson to join VCARB and at the end he joined Sauber?
"good for Mercedes to have a change Adidas is more in line with their brand"
Not exactly that, it's about money, it's even written in the article:
"the deal with Adidas will involve more money than the collaboration with Puma and Tommy Hilfiger"
"unlike TH who was more in line with fashion and Lewis."
From a HAM fan like you I was more expecting to value HAM the driver and not HAM the fashion star.
But we already had this discussion..
I simply asked you questions which like usual, you fail to answer.
As usual, I'll let you speak the the last word. ✌️
I would , there was no point J41L. You just ranted as you usually do .
Or as someone posted in the Stevenson bit yesterday...
First to jump off the sinking ship
Sponsers come and go its not all about lewis veagan .so monster lefet merc and gone to mclaran .you have aston lose there zero beer spounser go to ferrari .
I'd think that was likely, yes. We'll have to wait and see.
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